OTT And The Future Of Your Business
Today’s digital market is evolving every day (and so are your competitors). And with businesses everywhere going digital, your business can’t afford to fall behind that digital market momentum. Your business has a lot to offer. Your business has the potential to stand out from your competitors, and it deserves a fair chance in today’s over-saturated market.
We at THM2G couldn’t agree more. That’s why we’re excited to introduce you to the future of disruptive marketing and that next-level-marketing you’ve been longing for: OTT.
What Is OTT?
“OTT” (over-the-top) media services are online content providers that offer streaming media for your business. Video-on-demand platforms are some of the most common, but audio streaming, messaging services, and internet-based voice calling are also popular strategies.
OTT channels deliver content via an internet connection rather than through a traditional cable or broadcast provider. Most are monetized via paid subscriptions, making them particularly appealing to consumers, thanks to their low monthly costs. OTT content can be broadcasted virtually anywhere, including:
- Personal computers
- Digital media players
OTT content not only grabs people’s attention while they’re already plugged in, but it also bypasses third-party networks, thanks to its internet-based delivery system. In other words, OTT is one of the most effective disruptive marketing strategies out there.
Types Of OTT Content
When most people think “OTT technology”, they think “video”. But there’s more to the potential of OTT content than just video, and it covers a wide range of web-based content:
- Audio Streaming – OTT solutions offer a wide range of audio streaming possibilities, with some of the most popular being internet radio stations and podcasts.
- Instant Messaging – Bypass mobile SMS networks and connect with your target audience on a more personal level. Most OTT-based instant messaging services can even integrate with smartphone text messaging features.
- Video Streaming – By far the most popular option, video streaming covers subscription platforms (such as Netflix), paid storefronts (such as iTunes), and ad-based services (such as YouTube).
Choose the best option for your business, and start introducing yourself to your target audience! Not sure where to start? That’s where our OTT experts can help.
Your business is anything but average, so why should your marketing be? Give us a call today and start experiencing what “over-the-top” results feel like!
Discuss Your OTT Goals.
How THM2G Can Help
We understand how frustrating the competition can become. Today’s market is constantly evolving, and your competitors have already jumped online. You’re doing your best to keep up with the digital market momentum, but more often than not, you’re not sure where to even begin.
That’s exactly why we’re so excited to work with you. At THM2G, we believe your business deserves the chance to enter into the digital market with confidence, and we’re prepared to help you make the statement you’ve been searching for. Unlike most digital marketing specialists, we offer OTT services to take your marketing to the next level. All of our specialists understand the ins and outs of OTT content. That means you’ll have the whole THM2G team sharpening that unique edge that you’ll need to compete in the digital world.
Stay ahead of the curve. Give us a call today to speak with one of our specialists about OTT, and ask us about our other digital marketing services to start dominating the digital world before you competitors do!